PRIVATE LABEL JEWELRY
From Sketch to Shelf
PRIVATE LABEL JEWELRY MANUFACTURER
CUSTOM JEWELRY MANUFACTURING FOR BRANDS, RETAILERS AND DESIGNERS
Established in 1997, Jewelry Touch is a private label jewelry manufacturer helping brands, retailers, designers and wholesalers develop custom jewelry collections under their own brand name.
Instead of offering standard products that can be found across the market, your business can create exclusive designs, custom collections and branded packaging that reflect your brand identity and appeal to your target customers.
Our team supports the full manufacturing process, from design consultation, material selection and sampling to electroplating, quality control, private label packaging and bulk production.
With our own factory in Dongguan, China, and nearly three decades of production experience, Jewelry Touch helps overseas buyers turn ideas, sketches, reference photos and existing samples into market-ready jewelry collections.
Whether you need OEM jewelry manufacturing, ODM development or a complete private label jewelry solution, we help you create jewelry products that are distinctive, consistent and ready for commercial sale.
JEWELRY TOUCH,
A TRUSTED JEWELRY MANUFACTURING PARTNER
Jewelry Touch is a private label jewelry manufacturer based in Dongguan, China, established in 1997. We help brands, retailers, designers, wholesalers and international buyers develop and produce their own jewelry collections.
Our production experience includes jewelry projects involving globally recognized names such as Swarovski, Disney and Vivienne Westwood. Our factory also holds Disney FAMA approval, providing buyers with a verifiable reference for facility authorization, compliance discipline and international production requirements.
With nearly three decades of experience and our own manufacturing and plating facilities, Jewelry Touch provides stable production, consistent quality across reorders and direct factory pricing without unnecessary trading layers.
From design and sampling to electroplating, quality control, packaging and bulk production, we manage the full process so buyers receive jewelry collections that are well made, consistent and ready for commercial sale.
PRIVATE LABEL
JEWELRY DEVELOPMENT
Most private label jewelry projects begin with a sketch, reference photo or existing sample. Our team develops the design, creates a sample for approval and refines the materials, plating and finishing until the product matches your brand direction.
You can customize metal type, plating color, stone selection and packaging. Once approved, we keep the same specifications consistent across future reorders.
CUSTOM
JEWELRY DESIGN
We develop rings, earrings, necklaces, pendants, bracelets and other fashion jewelry products based on your design direction, target price and sales channel.
Our team balances style, materials, structure and production cost, so each design is attractive, practical for production and priced to fit your market.
PRODUCTION SUPPORT & FULFILLMENT
Our team supports buyers with product development, lab testing coordination, chemical compliance requirements, private label packaging, order preparation and shipment planning.
For overseas buyers, we keep production on track and communication clear at every stage, so each order is handled reliably from sample approval to final delivery.
TREND-DRIVEN JEWELRY COLLECTIONS
DESIGNS BUILT FOR YOUR TARGET MARKET
WHAT BUYERS ARE LOOKING FOR
Trend insight for collections that feel relevant and sellable
Jewelry trends change quickly across retail, wholesale and online channels. We follow market direction, styling trends, material preferences and buyer feedback so each collection starts with a clearer commercial focus.
For private label customers, this reduces guesswork before sampling and keeps each new range aligned with what their customers are more likely to wear, gift and reorder.
TIMELESS JEWELRY COLLECTIONS
Core styles that stay relevant season after season
Not every private label collection needs to chase short-term trends. Strong product lines also rely on dependable core pieces, the steady sellers your business can reorder again and again.
Jewelry Touch helps you develop classic rings, earrings, necklaces, pendants and bracelets with balanced proportions, clean finishing and reliable construction.
These timeless pieces give your brand a stable foundation while leaving room to add new seasonal designs as the market shifts.
Talk to us about your next private label jewelry collection.
ONE TEAM, FROM SAMPLE TO SHIPMENT
Hands-on support from people who know your product
MORE THAN MANUFACTURING
MULTI-CHANNEL ORDER SUPPORT
Practical coordination for retail, wholesale and online jewelry buyers
Different sales channels need different order details. A retail order, a wholesale bulk run and an online marketplace launch may each require its own packaging, labeling, quantities and delivery schedule.
Jewelry Touch helps you sort out these details before production begins, so whether you sell through stores, distributors, your own online shop or marketplace platforms, each order is prepared for the right channel.
TECHNICAL PRODUCT REVIEW
Practical checks before sampling and bulk production
A jewelry design can look good on paper, but small production details affect comfort, durability and how consistently a piece can be reproduced across larger orders.
Before manufacturing begins, Jewelry Touch reviews the details that matter most, including structure, stone setting, surface finish, plating coverage, assembly method and wearability.
This helps buyers reduce avoidable issues and move from sample approval to bulk production with clearly agreed specifications.
EFFICIENT ORDER MANAGEMENT
Smoother turnaround and more predictable reorders
Once a design is approved, efficient order management keeps things moving. With the materials, plating, packaging and order details already confirmed, each order can move ahead with less back-and-forth and fewer avoidable delays.
The same organized approach makes repeat orders simpler. Instead of starting from scratch, buyers can reorder approved designs with a clearer timeline and more predictable follow-up.
For brands and retailers managing several styles or seasonal collections at once, this saves time on coordination and keeps each order on a dependable path to delivery.
“With our own factory and nearly thirty years of manufacturing experience, my priority is simple: the approved sample becomes the standard we follow in production, order after order.”
— Simon Yip, CEO, Jewelry Touch
JEWELRY MANUFACTURING
FACTORY STANDARDS &
PRODUCTION CONTROL
IN-HOUSE JEWELRY
PROTOTYPING
From digital design to a physical prototype
you can hold
Jewelry Touch produces prototypes in-house, turning design concepts, CAD files and reference samples into a physical model before full sampling begins.
Having a real prototype early lets buyers see and handle the actual proportions, size and overall form, rather than judging a design from images alone.
Because prototyping is done in our own facility, revisions can be made quickly, so the design is right before it moves into sampling and production.
RESPONSIBLE MANUFACTURING
Quality, compliance and people behind every order
At Jewelry Touch Company Limited, our core brass and silver jewelry is handled in our own Dongguan facilities, where consistent craftsmanship and workplace standards come first. Alongside investing in our facilities, we invest in our people through staff welfare and training, with labour standards and workplace safety independently assessed under our SMETA 2-Pillar social audit.
Jewelry Touch holds Disney FAMA factory approval, and we use conflict-free materials. Our products can be lab-tested to EU REACH and California Proposition 65 standards based on buyer requirements and target market, with independent third-party testing available on request.
In-house XRF analysis helps verify plating thickness and metal composition, including nickel content, so quality and compliance can be checked with measurable data rather than only by claims.
IN-HOUSE ELECTROPLATING
Plating done in our own facility, to the agreed specification
Jewelry Touch runs its own electroplating line, so plating is handled in-house rather than sent to an outside workshop. This gives us direct control over plating color, finish and, importantly, thickness.
Plating thickness is one of the key factors in how well a finish wears over time, so holding each batch to the agreed thickness matters as much as getting the color right. Because the line is ours, we can plate to the specification a buyer approves and keep it steady across larger runs.
In-house plating also keeps the color you sign off on consistent from the first order through to repeat production.
GEMSTONE & CRYSTAL SELECTION
Stone options matched to your design, budget
and brand position
Jewelry Touch helps buyers choose suitable stones for each private label collection, including natural gemstones, lab-created stones, glass crystals and branded crystal options where required.
Our team considers color, cut, size, setting method, durability and target price before recommending stone options for sampling and bulk production.
For customers who require Swarovski crystals or rhinestones, we can support the sourcing and application of approved materials according to the project specification.
"Every new team member is trained from the ground up, from basic process control to the finer details of finish, consistency and final inspection. When people understand the product and grow with the factory, quality control becomes more stable across every order."
— Yang Yang, Jewelry Touch Factory Manager.
PRIVATE LABEL
JEWELRY COLLECTIONS
BUILD A LINE YOUR BRAND CAN OWN
PRIVATE LABEL BRAND ADVANTAGE
Build a product line your customers cannot easily compare elsewhere
A major challenge in fashion jewelry is price competition. When many sellers offer similar styles, shoppers often compare by price first. A private label line changes that, because the designs are developed for your brand and cannot be easily matched by identical products elsewhere.
That helps protect your margins and, over time, builds real brand equity. Shoppers start associating those designs with your name and come back to you for them, instead of choosing only by the lowest price.
For retailers, wholesalers and online sellers crowded onto the same shelves and marketplaces, an exclusive line is often the clearest way to stand out. Jewelry Touch helps you build that line and keep it recognizably your own as you reorder and grow.
BRANDED VS. UNBRANDED JEWELRY
A long-term market shift that favors building your own brand
Branded jewelry has steadily gained ground over the past two decades. Earlier industry analysis showed branded jewelry rising from around 10% of the market in 2003 to about 20% by 2011.
That shift has continued: branded jewelry is now estimated at around 25% of the market, growing faster than the unbranded segment, which still holds the larger share but is slowly becoming less dominant.
The direction is clear: commodity-style unbranded product is gradually giving way to jewelry that carries a recognizable brand. For retailers and wholesalers, developing a private label line is one practical way to take part in that shift rather than competing only as an unbranded seller.
PRIVATE LABEL JEWELRY FAQ
LET'S DISCUSS YOUR PRIVATE LABEL PROJECT
Share your idea, sample or product plan with us
Whether you are starting a new private label jewelry line
or developing the next collection for an existing brand,
Jewelry Touch can help with your design direction, materials, target price, plating, packaging and order requirements.
Send us your sketch, reference photo, existing sample details or product idea, and our team will suggest the next practical steps for sampling and production.
Prefer email? Reach us directly at support@jewelrytouch.com.